Shopping in Soho, NYC

Crosby at Bleecker

The bulk of Lower Manhattan’s retail wonderland is located on Broadway, where mega labels like H&M and Topshop draw customers with enticing window displays and fast, cheap fashion. But just one block east is Crosby Street, a hip thoroughfare that’s home to many independent designers and forward-thinking boutiques. Compared with Broadway, this section of Soho is low key, easy to navigate and rather refined .

Though less trafficked than Broadway, the six-block stretch of Crosby, which runs from Bleecker at its northern end to Howard at its southern, is certainly glamorous. Many of its stores sell rare and limited-edition items; at others, designers work on premises. Some highlights:

Anchoring the street’s northern end is Kith, a high-end sneaker store that has redefined sneakers as wearable art. Aside from a wide selection of new and retro Nikes and Jordans, the store carries international brands like Filling Pieces and Onitsuka Tiger, as well as its own “athleisure” apparel. Across the street, there’s a smaller collection for women.


Carhartt WIP opened its first stateside store on Crosby Street in 2011; shoppers looking for updated, premium versions of ’90s workwear will find it here. Next door, the perfumerie MiN (short for “minute”) carries elegant scents, soap, candles and bath products for men and women. Many are imported, but it’s MiN’s exclusive fragrance line that has made the shop famous. Farther south, German eyewear brand Mykita is housed inside a glass-front shop, which serves as a sort of showroom for its wares: light, flexible, stainless-steel frames, assembled by hand. Nearby, Jill Platner also displays a penchant for the handmade, offering sculptures and jewelry that feature hammered metal, leather and brass elements. Platner’s store, open at this location since 1998, is both retail space and art gallery.


The entrance to 97 Crosby Street looks like that of a private residence; walk through to a boutique run by Tess Giberson, whose sharp, monochromatic looks have endeared her to the City’s fashion leaders.  Next door you’ll find Rachel Comey, the home of the popular designer of vintage-inspired threads.  Made in New York, her collection uses custom textiles, prints and materials, and is feminine in its appeal. Meanwhile, design fans will find wander a  little farther south for the MoMA Design Store, a retail branch of the Museum of Modern Art ; it specialises in home furnishings, books and utilitarian objects plus Mud Australia, a minimalist line of handmade porcelain tableware.


Totokaelo is the most exclusive boutique on this block. The five-story fashion emporium is stocked with highly desirable local and international brands, including Issey Miyake, Anntian and Black Crane. Enviably, the store also has the makings of an ideal NYC loft—open layout, large skylight, brass fixtures, a curated selection of plants and vintage furniture. Next door at Broken English are plenty of temptations for those who love delicate jewellery. Owner Laura Freedman’s shop houses an assortment of baubles inspired by the elaborate trinkets worn by her mother, a former Las Vegas showgirl. Find opal pendants, gold stacking rings adorned with gems and turquoise, and other eye-catching pieces Freedman gathered while on various trips around the globe.


Saturdays NYC carries gear for the local surfer- an assortment of tanks, T-shirts, pants, shorts and swimwear that lean toward modern and slim styles. The art of denim has been perfected by Jean Shop, a store that features men’s and women’s jeans in a number of washes, colors and fits. Jean Shop can also customize the look, taking selvedge denim and distressing it or washing it according to your wishes.


This block owes its lavish feel to brands like high-end furniture store BDDW, whose handcrafted furniture has a rustic American heirloom feel. Tanned leather seats, coffee tables crafted from single pieces of wood or marble, and upholstered armchairs with dark wood details all come with hefty prices.

Tom Dixon a British designer, specialises in modern lighting fixtures. The four-floor space carries lighting with copper, mirror and gold finishes, and along with an exquisite collection of furniture.

Opening Ceremony debuted on Howard Street in 2002 and has since expanded to locations worldwide; it’s still a destination for trendy cult-favorites like Kenzo, Maison Margiela and Vivienne Tam. You can also find many collaborations at this four-story flagship, which features men’s and women’s adjoining stores. Reformation, founded by fashion designer Yael Aflalo and her partner, Chi Bui, supplies trendy pieces of sustainable clothing to fashion-conscious young women. The Soho flagship offers vintage pieces that have been re-crafted and repurposed, as well as garments made from eco-friendly fabrics.

Maiyet makes clothing in a similarly socially responsible way. The luxury label sells high-end pieces produced by craftspeople from Kenya and Mongolia, among other countries, and shares its profits with the creators of the pieces. Find high-end luxury designer clothing crafted from fair cashmere and silk, as well as leather accessories.

Last, for the hipster-leaning shopper, American Two Shot sells funky accessories, quirky knick-knacks and tongue-in-cheek birthday cards. They carry clothing too, with pieces from Timo Weiland and Rachel Antonoff, among others, as well as lots of vintage gear.

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